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KUALA LUMPUR, 16 AUGUST 2010 – Xpax, Celcom Axiata Berhad’s [formerly known as Celcom (Malaysia) Berhad] main prepaid brand for youths unveiled its new BlackBerry Messenger (BBM) Plan for its prepaid subscribers, at an event held at Menara Celcom today. With its strategic move to expand its presence in the youth segment through Xpax, Celcom continues to strengthen its position as the BlackBerry market leader in the country by being the first operator in Asia Pacific to introduce this new prepaid plan.

In light of the BlackBerry Messenger global phenomenon with more than 20 million active users worldwide, 1.7 million users being in Asia Pacific with the figures growing at a rapid pace, Zalman Aefendy Zainal Abidin, Celcom’s Director of Marketing said, “We are very excited to be the first to bring the new BlackBerry Messenger Plan to our customers. We understand the needs of our young customers who love to continuously be in touch with their group of friends at an affordable price. As there is a huge untapped market of mobile prepaid users which are increasing, it is important for Celcom to further our efforts to add more value to BlackBerry prepaid plans and expand them to prepaid markets.”

At a very affordable price, Xpax users who own a BlackBerry device but without the BlackBerry service can now subscribe to BBM Plan. Stay in the loop, type BB ON and send it to 28882, and Xpax users are invited to socialize their way as they can now communicate with the BlackBerry community from all networks with unlimited access at only RM0.50 per day! You definitely can’t help but love how quick and easy it is to stay connected to those that matter with the new BBM Plan.

With all BlackBerry services on Celcom’s network, customers have the power to manage their mobile lifestyle more efficiently and effectively. Offering the fastest network coverage and the best rates ever, Celcom users will be able to enjoy the entire suite of BlackBerry offerings such as social networking, internet browsing, push emails, instant messaging and many more on their BlackBerry smartphones.

A premium mobile to mobile social communication platform, BBM is a cool vehicle offering exclusive features to its users, who can use their PIN or barcode – a unique symbol of owning a BlackBerry to add a contact to their BlackBerry Messenger. With contacts backed-up on a server and as the BBM is essentially pin to pin, users will feel at ease as their conversation is secured and fully encrypted.

Easy and fun to use, users can upload pictures and comment, schedule a group meeting together, share calendars, activities, updates and even plan a social event. With contacts only a BBM chat away, you can keep your conversations going and be notified when messages are delivered or read. Take comfort in updating your status and stylish avatars through shared pictures, voice notes and large media transfer up to 6 megabytes and rest assured that you’ll receive speedy delivery with Celcom’s widest coverage!

Additionally, the BBM Plan completes the suite of the existing Prepaid BlackBerry Plans – the BlackBerry Advance and BlackBerry Social. “Now, all Celcom customers, regardless postpaid or prepaid, can have the freedom to enjoy the new BlackBerry Messenger service on our advanced technology. An opportunity to bridge the gap at an affordable price, everyone can communicate seamlessly and enjoy greater privileges when they are a part of Xpax community,” added Zalman Aefendy.

The BBM Plan will be available for Xpax users starting today. Stay in the loop, subscribe the new BBM Plan and visit www.xpax.com.my to find out more about BBM Plan and our cost-effective prepaid plans.